My understanding of the reading is that prehistorical humans used their early form of visual communication primarily as a tool to help survive in a hunter-gatherer society. As society evolved from the Paleolithic Period to the agricultural societies of the Neolithic Period, visual communication evolved in two ways. One, pictures became more detailed to become an early artform with the purpose of being a visual record of events and two, that of a simpler pictorial form that represented the spoken word.
By the time the Bronze Age rolled around, visual communication had evolved from a survival tool of the Paleolithic humans to a means for an agricultural society to keep records. What I really took away from this reading was that the more complex society became visual communication evolved as a means to keep the forward momentum of society going by having a stronger record of humanities' past.
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